PRESS

THE TOVI ARCHIVE

TURNING LIGHTING INTO SCULPTURE
REVISITING THE ICONIC MID CENTURY MODERN DESIGNS OF MURRAY TOVI
Journey back in time with our historical press favorites 

1970's Fabulous ToviBulb Atomic 12 Chandelier

VOGUE MAGAZINE

TOVI LIGHTING DESIGNS
DOUBLE TAKE: IT’S SCULPTURE, IT’S LIGHTING, IT’S TWO-WAY NEWS

October 15, 1970

Tovibulbs and Tovitubes introduce a new era in lighting
Tovi lights when off, resemble polished spheres or tubes of metal. When turned on, they present a dazzling, but glare-tree, pattern of light.

It’s sculpture, it’s lighting, it’s two-way news Chromium-steel-gold light bulbs? A polished metal sculpture that turns on? It’s the greatest decorating excitement in years. Turn on a cocktail table and you turn on a room. Cover a ceiling in silver treillage that switches to lime or white or raspberry light and let your fantasy roam free. It begins with the Tovibulb and the Tovitube. Their micro-thin metal coatings inside glass are the magic. For all specifics and prices, turn to page 128.”

Photography by Claude Picasso

Tovi Vogue Magazine Feature Article
Vogue Magazine Tovi Designs turned off appear as sculpture
Vogue Magazine - Tovi Designs when illuminated
Vogue Magazine Lists Designer ToviBulb Fixtures

HOUSE & GARDEN MAGAZINE

TOVI LIGHTING DESIGNS
SPARKLING DECORATIONS OF LIGHT

 February 13, 1970
House & Garden Magazine - Feature article showcasing the lighting designs of Murray Tovi

THE NEW YORK TIMES

TOVI LIGHTING DESIGNS

 

February 13, 1970

The New York Times - Feature article on the ToviBulb and it's impact in lighting design

Tovi Treillage Art Ceiling

Jacques Pepin Memoir – The Apprentice

LA POTAGERIE. PHOTO: THE APPRENTICE PUBLISHED BY HOUGHTON MIFFLIN

 

Jacque Pepin Memoir - Tovi Treillage Ceiling created for La Potagerie

HOUSE BEAUTIFUL MAGAZINE

TOVI LIGHTING DESIGNS
THE DIFFERENT TRACK

 JUNE 1970
House Beautiful Magazine - ToviBulb lighting fixture featured article

INTERIOR DESIGN MAGAZINE 
COVER – TOVI LIGHTING DESIGNS

ToviBulb Lighting Fixtures featured on the cover of Interior Design Magazine

ARCHITECTURAL DIGEST MAGAZINE
SUPERGRAPHICS – TOVI LIGHTING DESIGNS

Architectural Digest Magazine - ToviBulb Fixtures featured

POPULAR MECHANICS 

TOVI LIGHTING PROJECT
Aug 1970
Popular Mechanics Magazine - ToviBulb Lighting Project Feature

FORD MOTORS AD CAMPAIGN 

TOVIBULBS LIGHT SALES PATH FOR FORD MOTORS

ToviBulb Ford Ad Campaign
Industry News article - Ford Motors multi million dollar ad campaign with the ToviBulb

BOOK – VARIETIES OF VISUAL EXPERIENCE

THE BIBLE OF DESIGN

BY EDMUND BURKE FELDMAN
A classic on the functions, styles and structure of the major visual art forms
Book Varieties of Visual Experience features the lighting art & design of Murray Tovi

LIGHTING DESIGN & APPLICATION MAGAZINE

THE MAGAZINE OF THE ILLUMINATING ENGINEERING SOCIETY

INVENTOR MURRAY TOVI DEVELOPS A LIGHT/SOUND/AIR SYSTEM FOR MAXIMUM EFFICIENCY IN ENERGY USE

Lighting Design & Engineering Magazine feature on inventor Murray Tovi
Lighting Design & Application Magazine - Artist or inventor Murray Tovi is both
Lighting Design & Application Magazine features the energy efficient designs of Murray Tovi

Futurist. Scientist. Artist. Murray Tovi.

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RE-VISITED
ONE OF A KIND DESIGNS

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