PRESS

THE TOVI ARCHIVE

REVISITING THE ICONIC MID CENTURY & TWENTIETH CENTURY MODERN DESIGNS 
Journey back in time with our historical archived press favorites of designer Murray Tovi

VOGUE MAGAZINE

DOUBLE TAKE: IT’S SCULPTURE, IT’S LIGHTING, IT’S TWO-WAY NEWS

Oct 15, 1970


Tovibulbs and Tovitubes introduce a new era in lighting
Tovi lights when off, resemble polished spheres or tubes of metal. When turned on, they present a dazzling, but glare-tree, pattern of light.

It’s sculpture, it’s lighting, it’s two-way news Chromium-steel-gold light bulbs? A polished metal sculpture that turns on? It’s the greatest decorating excitement in years. Turn on a cocktail table and you turn on a room. Cover a ceiling in silver treillage that switches to lime or white or raspberry light and let your fantasy roam free. It begins with the Tovibulb and the Tovitube. Their micro-thin metal coatings inside glass are the magic. For all specifics and prices, turn to page 128.

Photography by Claude Picasso

Tovi Vogue Magazine

THE NEW YORK TIMES

GIANT LIGHT BULB IS ORNAMENT, TOO
Feb 13, 1970

HOUSE & GARDEN MAGAZINE

SPARKLING DECORATIONS OF LIGHT

HOUSE BEAUTIFUL MAGAZINE

THE DIFFERENT TRACK

COVERS
ARCHITECTURAL DIGEST
INTERIOR DESIGN MAGAZINE

POPULAR MECHANICS MAGAZINE

CRYSTAL BALL LAMPS – Aug, 1970

POPULAR SCIENCE MAGAZINE

A TWO-WAY MIRROR BULB – April 1970

FORD MOTORS

TOVIBULBS LIGHT SALES PATH FOR FORD MOTOR COMPANY 

BOOK – VARIETIES OF VISUAL EXPERIENCE

BY EDMUND BURKE FELDMAN
A classic on the functions, styles and structure of the major visual art forms

BOOK – THE APPRENTICE

BY JACQUE PEPIN
TOVI TREILLAGE CEILING 

RETAIL HOME FURNISHINGS MAGAZINE

INDUSTRY NEWS – TOVIBULB TURNING ON LIGHTING DESIGNERS

The retailers love it. This technological advance could mean a whole new industry - whole new markets could open up - for instance, they're talking about Tovi ceilings and Tovi walls.

LIGHTING DESIGN & APPLICATION MAGAZINE

THE MAGAZINE OF THE ILLUMINATING ENGINEERING SOCIETY  

INVENTOR MURRAY TOVI DEVELOPS A LIGHT/SOUND/AIR SYSTEM FOR MAXIMUM EFFICIENCY IN ENERGY USE

For More Information

RE-VISITED
RE-CREATED
 
ONE OF A KIND DESIGNS