PRESS
THE TOVI ARCHIVE
REVISITING THE ICONIC MID CENTURY & TWENTIETH CENTURY MODERN DESIGNS
Journey back in time with our historical archived press favorites of designer Murray Tovi
VOGUE MAGAZINE
DOUBLE TAKE: IT’S SCULPTURE, IT’S LIGHTING, IT’S TWO-WAY NEWS
Oct 15, 1970
Tovibulbs and Tovitubes introduce a new era in lighting
Tovi lights when off, resemble polished spheres or tubes of metal. When turned on, they present a dazzling, but glare-tree, pattern of light.
It’s sculpture, it’s lighting, it’s two-way news Chromium-steel-gold light bulbs? A polished metal sculpture that turns on? It’s the greatest decorating excitement in years. Turn on a cocktail table and you turn on a room. Cover a ceiling in silver treillage that switches to lime or white or raspberry light and let your fantasy roam free. It begins with the Tovibulb and the Tovitube. Their micro-thin metal coatings inside glass are the magic. For all specifics and prices, turn to page 128.
Photography by Claude Picasso
THE NEW YORK TIMES
GIANT LIGHT BULB IS ORNAMENT, TOO
Feb 13, 1970
HOUSE & GARDEN MAGAZINE
SPARKLING DECORATIONS OF LIGHT
HOUSE BEAUTIFUL MAGAZINE
THE DIFFERENT TRACK
COVERS
ARCHITECTURAL DIGEST
INTERIOR DESIGN MAGAZINE
POPULAR MECHANICS MAGAZINE
CRYSTAL BALL LAMPS – Aug, 1970
POPULAR SCIENCE MAGAZINE
A TWO-WAY MIRROR BULB – April 1970
FORD MOTORS
TOVIBULBS LIGHT SALES PATH FOR FORD MOTOR COMPANY
BOOK – VARIETIES OF VISUAL EXPERIENCE
BY EDMUND BURKE FELDMAN
A classic on the functions, styles and structure of the major visual art forms
BOOK – THE APPRENTICE
BY JACQUE PEPIN
TOVI TREILLAGE CEILING
RETAIL HOME FURNISHINGS MAGAZINE
INDUSTRY NEWS – TOVIBULB TURNING ON LIGHTING DESIGNERS
The retailers love it. This technological advance could mean a whole new industry - whole new markets could open up - for instance, they're talking about Tovi ceilings and Tovi walls.
LIGHTING DESIGN & APPLICATION MAGAZINE
THE MAGAZINE OF THE ILLUMINATING ENGINEERING SOCIETY
INVENTOR MURRAY TOVI DEVELOPS A LIGHT/SOUND/AIR SYSTEM FOR MAXIMUM EFFICIENCY IN ENERGY USE
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RE-VISITED
RE-CREATED
ONE OF A KIND DESIGNS